The Process

Step 1 – GETTING STARTED

Secure your keyphrases

1. Pick the platforms you want to show up in the autocomplete for
   • Bing
   • YouTube
   • Google
   • Amazon – register interest
2. Pick your keyphrases
3. Submit the Search Query Marketing form
4. Sign off the quote
5. Pay the deposit
6. Set up a direct debit for keyphrases, which will only start when you appear in each platform’s autocomplete.
7. Check your online presence and update anything to maximise presence and conversions.
8. Show up in the autocomplete for your keyphrases.
9. Direct debit starts paying the monthly fee
10. Start receiving more leads and traffic.

SEE the checklist

What happens next

Step 2 – GETTING READY TO RECEIVE YOUR NEW LEADS

1. Set up your analytics – if you’ve not got them set up
   • Bing Webmaster Tools
   • Google Analytics 4
2. Check your online presence & current traffic data
3. Update and optimise your online presence.
4. Review your conversion process and make adjustments as required.

Step 3 – SHOW UP IN AUTOCOMPLETE

1. See your brand key phrase in the autocomplete.
2. Direct debit starts paying the monthly fee
3. Start receiving targeted traffic & leads.
4. Sign off the quote
5. Make more sales.
6. Set up a direct debit for keywords – which only starts when you show up in each platform’s autocomplete.
7. Use Bing & Google analytics to review your results & traffic data.

Step 4 – SHUT OUT YOUR COMPETITION

1. Increase your keyphrase portfolio to increase the % of search query traffic to your web pages.

Step 5 – OPTIMISE LEAD CONVERSION

1. Use the analytics data to improve conversion and optimise sales.

we’ve made a document to help you