The people behind At full Tilt
Two creatives with a vision for the extraordinary
Life is not only work, not only play. It is not merely anything.
Life is experiences.
2 people’s lives crashed together, and AT FULL TILT was born of creativity and passion of understanding marketing and business.
From an awareness of how we limit ourselves and our busineses from fears of excelling and of failing.
From 2 lives of failures learning from failures and successes, a realisation that we are uniquely positioned to help people AND their businesses.
We are not the sum of our lives, but the power of our lives
Get to know Maya and Hamish a little better
Maya Mendoza
Over 40 years of entrepreneurial journey
Who is Maya
With a tapestry of expertise woven over four decades of entrepreneurial ventures, Maya is the seasoned cornerstone of our team’s business growth strategy. As a visionary who has navigated the ebbs and flows of the marketing world, [he/she/they] brings a wealth of knowledge to the table, especially in uncovering the less-trodden paths of publicity, publishing, and PR.
Background
My journey in online traces back to 2005 with the founding of EveOlution, a Toxin-Free Natural Body Products company. Faced with the challenge of promoting and selling our innovative products in a market that was unaware of its needs, I took matters into my own hands. Drawing upon my background as a published author and a popular topic expert, I leveraged content marketing strategies to capture the attention of targeted beauty and health journalists. By telling a compelling story and presenting a solution, EveOlution gained massive media coverage, including prominent publications and appearances at prestigious events like the Cannes Film Festival.
Career Evolution
My flair for content marketing attracted the spotlight in 2010, leading to a significant role in enhancing online sales strategies for trend-setting internet marketers. I was tasked with enhancing online sales strategies, which led me to the Wisconsin Dells, where I interviewed customers and crafted persuasive sales letters and marketing funnels.
In the midst of 2012’s tumultuous Google algorithm updates my ability to not only stick to but also master the evolving demands of digital marketing shone brightly. My unwavering commitment to Google’s publishing rules meant that my strategies propelled our clients’ rankings upward, consistently outperforming the competition.
New stories & tools: my skillset is still around storytelling, branding, marketing and building your brand – be it your business or yourself.
Innovation and Adaptation
Amidst rapid growth, I faced the risk of burnout and the need for a more efficient way to serve my clients. In 2013, I introduced the Content Amplification System (CAS), which revolutionized content marketing and delivered exceptional results.
Since then, I have continued to refine and upgrade CAS, staying at the forefront of marketing innovations.
Continuous Learning and Leadership
Lifelong learning is a passion, and in 2023, I underwent extensive training embracing CAS 3.0, further enhancing my skills and expertise.
Now, as we enter 2024, I am excited to introduce a new suite of innovative Search Engine promotion and lead generation products that take full advantage of the AI Sales & Marketing revolution.
Hamish Niven